1472: MPS bank creates a new clothing label to enrich their brand experience

Unique experience, attractive way of life: this is what a brand should be for its own clients.

Many brands became contemporary entering in Fashion world- Louis Vuitton became tremendously successful from the launch of its first ready-to-wear collection designed by Marc Jacobs-

As Vespa, Fiat or Ferrari, MPS is launching in March 2011 its own clothing brand label “1472” - date of birth of this historical Italian bank.

With 1472, MPS is using 3 key rules to reinforce its brand equity:

_ valorize the heritage of the brand,

_ express the values of the brand in unusual ways,

_ use a symbol to get remembered

Will MPS succeed in bringing together under the same brand the world of fashion and banking?